Visual Content Creator.
Shape how Ylian is seen, felt, and remembered.
The Role.
As Ylian’s Visual Content Creator, you’ll translate creative direction into a consistent and thoughtful visual presence across the brand’s social channels. You’ll take ownership of day-to-day visual execution — from planning and production to editing, presentation, and asset organization.
This role calls for more than technical execution. It calls for visual judgment, initiative, and an understanding of how individual pieces of content build a recognizable brand identity.
- The Founder / Creative Director keeps final approval on major creative decisions.
- You own approved day-to-day execution.
- You’re not responsible for advertising ROAS, sales conversion or marketing budget.
The Role Map.
Select an area to see what it involves.
Visual Content Creator
Tier 01 / Social Visual Ownership
Visual Direction
- Interpret Ylian’s established creative direction into actionable content concepts.
- Develop moodboards, references, compositions and visual proposals.
- Maintain consistency in typography, color, framing and presentation.
- Recognize when a visual asset doesn’t align with the brand.
- Proactively suggest improvements to social visual storytelling.
You’ll work within Ylian’s established creative direction, with room to propose and develop new visual ideas.
Content Production
- Plan and produce photography and short-form video content.
- Develop visual content around products, collections and brand narratives.
- Prepare shot lists and simple production plans.
- Run smaller-scale shoots independently when resources permit.
- Coordinate larger productions with external creatives when required.
Post-production
- Edit short-form videos and Reels.
- Retouch images while preserving realistic product appearance.
- Maintain consistent color grading and visual finishing.
- Prepare assets for Instagram posts, Stories, Reels and other approved channels.
- Deliver properly formatted, organized final files.
Social Visual Experience
- Plan and maintain a coherent Instagram grid.
- Translate campaigns into social-native visual formats.
- Design Story layouts and reusable content templates.
- Adapt approved creator and KOC assets to Ylian’s visual standards.
- Keep visual consistency across recurring and campaign content.
- Recommend improvements to content presentation.
You work closely with Marketing, but paid advertising performance sits outside this role.
Collaboration
- Work directly with the Founder / Creative Director.
- Coordinate with Marketing and Social teams on visual requirements.
- Collaborate with PR/KOC on creator assets and content adaptation.
- Communicate with photographers, models, stylists and other external creatives when necessary.
- Incorporate feedback and keep production clear and on track.
Creative Operations
- Keep content production schedules and delivery deadlines on track.
- Organize source files, edited assets and approved final materials.
- Develop repeatable templates and practical production workflows.
- Track revisions and approval status.
- Identify bottlenecks and propose process improvements.
Your First 90 Days.
Month 01 — Brand Immersion & Active Execution
Learn the brand. Make the work.
- Study Ylian’s visual identity, collections, audience, and existing content.
- Research relevant content references, formats, and visual approaches.
- Take over assigned social content production, including editing, retouching, and post layouts.
- Adapt existing campaign and KOC assets into posts, Stories, and Reels.
- Propose content ideas and weekly visual directions for review.
- Organize assets, working files, and feedback for consistent delivery.
Expected outcome Deliver real, publish-ready social content from the first month while developing a strong understanding of Ylian’s visual standards.
Month 02 — Independent Execution
Plan the work. Deliver it yourself.
- Plan and produce photography and short-form video content with minimal day-to-day direction.
- Take over weekly content planning, in place of the review cycle from Month 01.
- Maintain consistent framing, color grading, and brand presentation without close supervision.
- Judge when a piece needs further retouching or a different approach, and act on it directly.
- Keep delivery on schedule against the production calendar, with less oversight.
Expected outcome Produce and deliver a full month of social content independently, holding Ylian’s visual standards without close supervision.
Month 03 — Visual Ownership
Set the standard. Keep it rising.
- Own the day-to-day execution of Ylian’s social visuals within the agreed creative direction.
- Run quality checks on your own work before it ships.
- Keep production files, templates, and workflows organized and repeatable.
- Spot bottlenecks in the production process and propose fixes.
- Plan content further ahead, independent of week-to-week direction.
Expected outcome Own both the execution and the quality of Ylian’s social visuals, running the production workflow independently.
These are development milestones, not automatic promotion triggers.
Two Ways to Grow.
Growth isn’t limited to managing people. At Ylian, career progression can develop through creative leadership or deeper specialist expertise.
Foundation — Tier 01
Visual Content Creator
Primary focus: execute, produce and maintain visual consistency.
Salary: 15,000,000 VND NET/month.
Tier 02 — Visual Lead
Visual Lead
- Coordinate visual production.
- Direct recurring visual execution.
- Review output quality.
- Improve team workflows.
- Delegate production tasks when appropriate.
- Keep consistency across contributors.
Tier 03 — Art Director
Art Director
- Lead visual direction across campaigns and channels.
- Develop and maintain creative systems.
- Guide visual teams and external creative partners.
- Make higher-level visual decisions within the authority delegated by Ylian.
Tier 02 — Senior Visual Creator
Senior Visual Creator
- Advanced hands-on production.
- Complex visual problem-solving.
- Higher-level editing, retouching and visual craft.
- Development of reusable technical standards.
- Specialist quality improvement.
Tier 03 — Principal Visual Specialist
Principal Visual Specialist
- Establish advanced craft standards.
- Solve complex production and technical challenges.
- Develop specialist workflows and creative production methods.
- Provide technical guidance and quality expertise.
Advancing along either track depends on the capability, ownership and work quality you demonstrate, weighed against business needs, and is confirmed through formal approval by the Founder / Creative Director. Compensation for Tier 02 and Tier 03 roles is set at the time of advancement.
How Your Work Evolves.
Growth isn’t about doing more. It’s about taking ownership at a different level.
Tier 01 — Visual Content Creator
Own day-to-day visual execution and maintain brand consistency.
What You Own
Individual deliverables and the consistency of assigned social visuals.
What Changes
Build independence across content planning, production and delivery.
Tier 02 — Visual Lead
Move from producing most assets to directing and coordinating visual output.
What You Own
Visual production workflows, delegated deliverables and team output.
What Changes
Delegate routine editing and production where team resources are available; take greater responsibility for direction, review and coordination.
Tier 02 — Senior Visual Creator
Move toward advanced craft, complex production and technical excellence.
What You Own
Complex creative deliverables, advanced execution standards and specialist problem-solving.
What Changes
Reduce repetitive production where possible; concentrate on more technically demanding and higher-impact creative work.
Illustrative target allocation of working time, not additional working hours or guaranteed percentages. Actual distribution depends on business priorities, team capacity and available resources.
Qualifications.
Required
- Strong visual judgment and sensitivity to brand consistency.
- Experience creating visual content for social platforms.
- Ability to produce and edit photography and short-form video.
- Understanding of composition, typography and color.
- Proficiency with relevant design and editing tools.
- Ability to plan, organize and deliver work independently.
- Strong communication and feedback skills.
- A portfolio that demonstrates your visual execution.
Preferred
- Experience with fashion, lifestyle or design-focused brands.
- Advanced retouching and color grading.
- Production planning experience.
- Familiarity with campaign and creator content workflows.
Compensation
15,000,000 VND NET/month
Employment
Full-time, on-site
Location
Street No. 65, An Khanh Ward, Ho Chi Minh City, Vietnam
Benefits
- Leave and public holidays according to applicable Vietnamese labor law.
- Weekly rest periods and statutory insurance according to applicable Vietnamese labor law.
- Clearly defined responsibilities.
- A competency-based career development framework.
Interested in joining Ylian?
Send us your CV and a short introduction about yourself. If you have one, include a link to your portfolio or selected visual work.
hello@ylianmoma.com
